When business goals set the pace, ethics in design often gets left behind. Most designers start out ready to solve problems, but few are taught how to push back when something feels off. If we want design to build trust instead of just chasing clicks, ethics needs to be part of the conversation from the very beginning.

Architecture and UX design have much more in common than people usually think, and for architects seeking new challenges, UX design is a perfect option.

If impostor syndrome were a person, most likely you wouldn’t want them as your friend. But think: those who harshly motivate and inspire you to be better are often far more valuable than you might imagine at first. They usually are more valuable than those who always smile and never tell uncomfortable things.

The design process is a complex thing. We use techniques and processes that help us keep our focus on users, and our ultimate goal is to create something that is usable and functional. But being occupied with usability and functionality, we should not underestimate yet another aspect: desirability.